eCommerce.
eCommerce technology is unforgiving. Every millisecond of latency costs conversions, every hour of downtime costs revenue, every poor experience sends customers to competitors, and peak seasons wait for no one.
The hard truth: technical debt in eCommerce compounds faster than in almost any other industry.
Scaling for peak season success
The Challenge
A DTC brand needed to handle 20x normal traffic during Black Friday while reducing page load times and improving checkout conversion rates.
Our Approach
We re-architected the platform for horizontal scaling, implemented aggressive caching strategies, and optimised the checkout flow based on user behaviour data.
The Result
Successfully handled 25x traffic spike with zero downtime, reduced page load time by 60%, and improved checkout conversion by 23%.
What makes eCommerce different
Extreme traffic variability and peak events
Sub-second performance requirements
Complex inventory and fulfilment integration
Payment security and PCI compliance
How we support eCommerce growth
For Investors
Technology due diligence on commerce platforms, scalability assessment, and platform architecture evaluation for eCommerce investments.
For eCommerce Founders
Fractional CTO support, platform optimisation guidance, and hands-on help building high-performance commerce technology.
Why choose Rational Partners
Performance Obsession
We've optimised platforms handling millions of transactions and know where the milliseconds hide.
Conversion Focus
We build technology with conversion rate optimisation built in, not bolted on.
Platform Expertise
Deep experience across Shopify, Magento, custom platforms, and headless commerce architectures.
30-minute initial discussion to understand your requirements, timeline and key concerns.